Saswati is a senior journalist who believes that future economic growth will come from harnessing the value of micro markets. For over a decade now, Saswati has been working towards creating information architecture that will facilitate the integration of small India with growing India. Saswati has more than three decades of journalistic experience. She spent 22 years at The Economic Times, essaying senior journalistic efforts. She successfully incubated, set up and launched three major metropolitan editions of The Economic Times in completely diverse socio-economic environments.